Monday 27 March 2017

Task 7- Audience cinema going habits

In the UK, 78% of the population are cinemagoers who set aside quality time to indulge their passion for film in an uncluttered media environment.

People aged between 4-11 tend to attend the cinema at the weekend with their families, then there is the 16-24 year olds who go on a Friday and Saturday evening or on a Sunday during the day. People who are middle aged which is 30-50 years would go during the week in the evening and also at the weekend; finally there are the elderly who are retired or over 60 tend to go during the weekdays and hardly ever at the weekend.


The graph above represents in the form percentages the most popular genres, this is very important for the film industry because from these statistics producers can choose what films to create.

I will now the find the top films for each of the genres I have listed above:


@Action/Adventure- Gladiator, War and 13 Assassins.

@Comedy- Aeroplane, Superbad and The Hangover.
@Sci-Fi/Fantasy- Blade Runner, Alien and The Matrix.
@Suspense- The Silence of the Lambs, Psycho and Rear Window.
@Based on comic books- The Dark Knight, Avengers and Spider-man.
@Animation- The Lion King, Finding Nemo and Toy Story.
@Horror- The Exorcist, The Shining and A Nightmare on Elm Street.
@Drama- The Godfather, Forest Gump and Goodfellas.
@Romantic Comedy- When Harry met Sally..., Sleepless in Seattle and Pretty Woman.
@Kids and Family- Beauty and the Beast, ET and the Wizard of Oz.
@Romance- Titanic, The notebook and Romeo and Juliet.
@Re-releases- Gone with the wind, The sound of music and Star Wars.
@Musicals- West side stories, Grease and Chicago.
@Art house/Indie- Memento, Pulp fiction and Resevoir dogs.

Audiences can hear about films through numerous different promotional techniques used by the producers/distributers. Some of the ways that audiences can gain knowledge of films is through media synergy, commercial synergy, websites and through the modernising social media presence.


Media synergy- via other media products linked to the film e.g. games, music feature etc.


Commercial synergy- via the promotion of other products linked through product placement or sponsorship.


Websites- featuring games, information, images for wallpaper, downloads etc.


Social media presence- facebook pages, related groups or events, twitter, on-screen talent social media take overs.



The Lego movie may be well loved in the UK, and the Guardians of the Galaxy be the highest grossing film of 2014 so far in the US - but what about elsewhere in the world? What are people watching in the cinemas of China, Turkey, and elsewhere?

Transformers: Age of Extinction was a clear favourite. It is taking the top spot on the box office lists for 2014 across four countries. It is the highest grossing film of the year in Russia, China, Colombia and South Africa, and in fact, the film makes an appearance in the top 20 of all the countries analysed.

In Nigeria, The Wolf of Wall Street was the highest grossing film of 2014. The film originally premiered in the US in December 2013, but did not hit cinemas in Nigeria until the end of January the following year.

3D Cinema is a bit of a moving target right now. After the initial enchantment of Avatar and the first wave of follow-up 3D movies, attendance in the US wavered and dropped. Consumers bought a lot of 3D ready devices, but not much came of it. 3D channels were reduced or cancelled.
Here is the list of ways by which you can watch a movie.

1) Theatres – This one needs neither introduction ,nor any arguments to support that the joy of watching movies especially a Scientific fiction or 3D ,cant be any better than watching it on a large screen .Theatre is numero uno choice when it comes to watching blockbuster movies.


2) DVD players – The second to none ,movies can be watched on DVD players connected to the TV set .DVDs purchased should be original and not pirated copies .DVDs are easily available in the shops and you can get them on rental plans too .Some exclusive video libraries have membership cards for frequent shoppers.

3) Online – Movies can be watched online as well .Yes, for this purpose ,all you need is just a high speed internet connection .And you can watch movies online for free.

4) Download movies –Movies can be downloaded from websites and saved into a CD ,which can be played anytime ,any number of times ,on the personal computers, laptops or even DVD players.

5) Home Theatre – This one is a miniature replica of Theatre screen .For movie lovers and fans ,this one time purchase is sure to provide a heavenly and life size experience while watching movies .It may not come for cheap ,but on a long run ,this is a good investment ,and gives you a personal space.

6) Set up a projector screen – This is just an alternative to the expensive Home theatres .All one needs is to set up a projector screen against the wall and make a temporary set up for watching movies on a big screen.


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