How does media ownership have an impact on the successful distribution of media products in the media area that you have studied?
Warner. Bros Studios is one of the big six conglomerates that have a monopoly over the film industry, it is one of the most respected, diversified and successful motion picture and television studios in the world. Its extensive audience and funding money allows it to create huge success in mainstream films and blockbusters that generate vast profits for the company.
The case study I will be referring to throughout this essay is the mainstream film The Hobbit: The Desolation of Smaug. Overall the film had a production budget of $248million and made a gross profit of $958million; the cast includes Ian McKellen and Martin Freeman. First of all I will discuss each process in the creation of this film, which includes production, distribution and finally exhibition. For a film to go into production it needs investors to provide the necessary funding; when the film has been properly assured it is 'greenlit'. The director for the Hobbit trilogy was the formidable Peter Jackson, throughout the film he used two significant technological innovation ns to bring the Hobbit to life on screen, each has been seen in other movies to one degree or another but their combination adds up to what was a unique movie-going experience for audiences. The first is 3D, something that we've become very used to in theatres over the last couple of years. Jackson has stated openly that he would have shot the original LOTR trilogy with the extra dimension if possible and his immediate, often hand held, style seems perfectly suited to being presented in 3D. The second innovation is tied to the cameras provided by the American Red Digital Cinema Camera Company. With the use of the Red Epic digital cameras and special lightweight rigs, as well as several of experience with the with the pleasures and pitfalls of the system, the Hobbit was able to revitalise 3D at a time when audiences were becoming more and more jaded by it. The red digital
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