Analyse the representation of gender in this clip

Watch this clip four times and make notes on it. Then write an essay answering the above question with four points for each area (Editing, Camera, Mise en Scene, Sound).



First of all, the representation of gender is shown in this clip through the use of mise en scene. The setting in which every scene is set is busy central london, and this portrays how there are thousands of other people of all genders throughout the world that have different ideals and consequently different lifestyles; this is why the use of stereotyping is becoming old-fashioned and its prejudices are avoided. Next there was the prop use of a bouquet of flowers on the pavement parallel with the womans dead body; this is a juxtaposition where death is related to life, and this could show how although humankind has been split into to sections of which is man and woman, both can still live and likewise die. So in that way we're equals. There was low-key lighting on a majority of scenes which accumulates the often drowsy weather of England, this might have been foreshadowing the accident to come but in the case of gender it distinctively represents the sad days where people are oppressed in various ways because of their specific gender; luckily modern society is slowly turning away from this lifestyle. Also, through the use of costume design, where the woman is wearing a flowery dress, this similarly is juxtaposed with her forthcoming death; showing the similarities between man and woman.

Next, there was the use of camera. Starting off with the zoom-in on the couples hands together in the long taxi scene, this was to show that they both received some closure from being truthful with each other; in terms of the representation of gender it portrays how being honest can prove beneficial for any relationship no matter what gender you are. Then there was the close-up on the womans dead body which was used for emphasis, extending how tragic this accident was, not just for the woman herself but the friends and family around her; in terms of gender this shows how everyone should be equally sad for the death of a someone they love no what gender they are classified as.

G322 Question 2

How does media ownership have an impact on the successful distribution of media products in the media area that you have studied?

Warner. Bros Studios is one of the big six conglomerates that have a monopoly over the film industry, it is one of the most respected, diversified and successful motion picture and television studios in the world. Its extensive audience and funding money allows it to create huge success in mainstream films and blockbusters that generate vast profits for the company.

The case study I will be referring to throughout this essay is the mainstream film The Hobbit: The Desolation of Smaug. Overall the film had a production budget of $248million and made a gross profit of $958million; the cast includes Ian McKellen and Martin Freeman. First of all I will discuss each process in the creation of this film, which includes production, distribution and finally exhibition. For a film to go into production it needs investors to provide the necessary funding; when the film has been properly assured it is 'greenlit'. The director for the Hobbit trilogy was the formidable Peter Jackson, throughout the film he used two significant technological innovation ns to bring the Hobbit to life on screen, each has been seen in other movies to one degree or another but their combination adds up to what was a unique movie-going experience for audiences. The first is 3D, something that we've become very used to in theatres over the last couple of years. Jackson has stated openly that he would have shot the original LOTR trilogy with the extra dimension if possible and his immediate, often hand held, style seems perfectly suited to being presented in 3D. The second innovation is tied to the cameras provided by the American Red Digital Cinema Camera Company. With the use of the Red Epic digital cameras and special lightweight rigs, as well as several of experience with the with the pleasures and pitfalls of the system, the Hobbit was able to revitalise 3D at a time when audiences were becoming more and more jaded by it. The red digital